The Internet generates 50% more CO2 than global aviation. Unoptimised website assets use up over three times the amount of resources to load. If every active website used fully optimised assets, we would reduce our carbon emission by as much as 93,000 car trips around the globe.
The Internet generates 50% more CO2 than global aviation.
Only about 20% of energy used by data centres is renewable.
Data centres powered by traditional energy emit 10 times more CO2.
Our mission is to bring sustainablle change to the Web. We're not looking for compromises or offset donations. Our free certification process gives you actionable advice on how to change your website for the better - for the environment, for the end users, and for your business.
We're not looking for compromises or offset donations. Our free certification process gives you actionable advice on how to change your website for the better - for the environment, for the end users, and for your business.
The perfect website of the future is light, fast and eco‑friendly. We believe that goal is in reach. Our algorithm was invented to bring considerable improvements to the Web, without sacrificing performance or user experience.
The Web is all about the users. Every single action we take online affects the environment. We have analysed real-world Web usage data to find how you can make impactful changes to your website. When inventing our algorithm, we have looked at dozens of factors - from technical optimisation, through hosting, all the way to user experience.
We will check your current hosting provider and tell you if they are green. If not, we will recommend an alternative.
We will benchmark the assets against industry standards. If there's room for improvement, we will give you actionable tips.
We will use the best tools on the market to assess what slow downs your website and highlight the areas for improvement.
We encourage and certify sustainable change. Our algorithm doesn't produce unreliable and oversimplified numbers for carbon emissions based on your traffic. We won't ask you to plant trees or pay to offset your emissions. You won't have to get rid of your lovely video that works for your clients. Our report includes actionable insight into the parts of your website that can be optimised without compromises. We simply want to help you do it better. Better for your users, better for you, and better for the environment.
We will manually validate your website and send the report to your e-mail address when it’s ready.